2) Empathy and Understanding of what clients’ capital represents: the fruits of our labor, personal independence &financial security, our legacy, a tool to assist in the accomplishment of our sacred Life Goals.
3) Honesty and Integrity
-
• Do what you say you will do
-
• People who admit when they are wrong or don’t know
-
• People who speak the truth even if it hurts to say it or hear it
4) Objectivity
5) Transparency of:
-
• The risks and rewards of investments
-
• All costs associated with managing our money
-
• The real return achieved, after fees
6) Clarity of:
-
• Process
-
• Language
-
• Statements
7) Competence
The people entrusted with the management of our capital must be educated, trained, and experienced.
8) Flexibility within Structured Process
-
• Innovation
-
• Forward Thinking
-
• Openness to Ideas of Others
9) Prudence
-
• Proper diversification
-
• Automated risk management controls in place for every investment
-
• Human discretion that defaults on the side of caution
10) Accessibility
-
• Informed and Experienced Advice Providers
-
• Account Information
-
• Educational Resources